Hello my dear ladies, let me introduce you to our first live workshop right after the lockdown. I was once again privileged to welcome a seasoned expert, I named Francine Beleyi, a business and personal branding specialist. Founder of nucleus of change, she is bilingual French-English, digital strategist, change & communication consultant, trainer and speaker. Indeed, she gave us a great insight into the ins and outs of building a personal branding for impact. In other words, she coached us on how to identify and package our unique skills, build credibility in our field and finally how to land lucrative opportunities and advance in our career. We were an engaging group of 8 male and female participants ranging from young entrepreneurs, professionals, creative freelancers and students. The event took place in the colorful library room of Impact Hub Vienna.
After debunking the myths of what personal branding is not (for instance self-promotion or bragging), Francine explained that personal branding is the process of communicating who you are, what you stand for, your vision and why people should care. It is an intentional way to position yourself to attract who you want to work with. You have to identify, articulate and communicate a relevant and powerful message. Personal branding brings about numerous benefits: it allows you to be better paid, to be a credible and trusted source of information in your field, to achieve your goals faster. One of the obstacles to building a solid personal brand is the general belief that your good work will speak for itself.
Francine shared with us the 7 steps of her proprietary framework YEANNIC to build a personal branding for impact (Know yourself; Master your expertise; Know your audience; Lead your Niche; Control your image; Connect with Empathy and finally Build your community).
In addition to enriching discussions, we had the opportunity to practice out newly acquired knowledge in real time. Each participant was asked to craft their own personal mission statement. Needless to say it was an eye opening exercise. On a personal note, it made me realize that defining your personal, professional or business purpose is not about promoting our own solutions or ideas but truly adding value to others and addressing the main problems of your audience or customers
Finally, the workshop ended with a signing session of Francine’s book Personal Branding in the Digital Age: How to Become a Known Expert, Thrive and Make a Difference in a Connected World
Francine offers personalised personal branding workshops for individuals, teams in organisations and entrepreneurs. To find out more visit www.francinebeleyi.com